Home / Free tools / Revenue leak calculator

Revenue leak calculator

Enter your outbound numbers to see how much revenue you make each month today, how much you'd make at your target rates, and where the gap is.

Your numbers today

Your target rates

Set the rates you believe a good engine would reach in your market.

The starting values are examples, not benchmarks. Replace every field with your own numbers.

Monthly revenue left on the table
—
Revenue today
—
At target rates
—
Funnel each month, today, then at target
Positive replies
Meetings
Deals closed

Biggest leak:

Begin the Revenue Review

How is revenue leak calculated?

Revenue leak is the difference between the revenue your outbound funnel produces today and what it would produce at your target conversion rates, with the same number of prospects.

Monthly revenue = prospects × reply rate × meeting rate × close rate × average deal value

Which leak should you fix first?

Fix the stage with the largest gap between today and target. A low reply rate usually points to targeting or messaging; a low meeting rate to qualification and follow-up; a low close rate to the offer, pricing or discovery calls. The playbook on handing off sales in stages covers each one.