Industry · B2B SaaS
Sales growth for B2B SaaS companies beyond founder-led selling
You have product-market fit with your first customers. Now growth depends on a few people's calendars. I build the system that lets your team find, qualify and close the next customers, or opens a new segment or market for an established product.
What usually holds growth back
Demos that don’t convert
Trials and demos come in, but without qualification and follow-up most never become paid contracts.
Selling features, not outcomes
Positioning describes the product rather than the business result buyers pay for.
Inbound has plateaued
Content and referrals brought the first customers; the next stage needs proactive outbound.
What I do about it
Outcome-led positioning
The use case and buyer that convert best, and the result you sell to them.
Signal-based outbound
Target accounts showing intent: funding, relevant hiring, tool changes, expansion.
Demo-to-close process
Discovery, demo structure, mutual action plans and follow-up that move trials to signatures.
A good fit if
- At least 10 paying customers in the segment we target
- Deals that usually close within about 90 days of a first meeting
- Contract values large enough to justify outbound prospecting
Questions leadership teams ask
Do you work with product-led SaaS companies?
Yes, when there is a sales-assisted motion for larger accounts. The focus is converting high-value trials and reaching accounts that will not self-serve.
Do you sell into the US for Indian SaaS companies?
Yes. Many Indian SaaS companies sell to US buyers; I run outbound and sales processes for both markets.
Not ready to talk? Start with the Revenue Review.
About thirty short questions on how customers find you, how they buy and how you deliver. It calculates the numbers most companies never see side by side and names the constraint costing you the most growth.
About 12 minutes. Private until you choose to share it.