Industry · Industrial and B2B products
Sales for industrial and B2B product companies that want direct enterprise accounts
Distributors bring volume but keep the relationship. I help you reach plant heads, procurement and engineering buyers directly, with a process your sales team can repeat.
What usually holds growth back
Dependent on distributors
Margins and customer knowledge sit with intermediaries, and growth follows their priorities.
Hard-to-reach buyers
Engineering, plant and procurement decision-makers are rarely reachable through generic lead lists.
Sales team without a system
Field sales relies on individual relationships, with little tracking of pipeline or conversion.
What I do about it
Account targeting
The plants, projects and companies most likely to buy, from expansion, tender and hiring signals.
Direct outreach
Multichannel outreach to the right roles, coordinated with your field team and distributor commitments.
Pipeline discipline
Qualification, quoting and follow-up stages tracked in a CRM, so forecasts stop being guesses.
A good fit if
- An established product line with at least 10 direct or indirect enterprise customers
- Orders that usually close within about 90 days in the target segment
- Freedom to sell directly without breaching distributor agreements
Questions leadership teams ask
Will direct sales conflict with our distributors?
I map your distributor agreements first and target only accounts or segments you are free to sell to directly.
Do you work with long project-based sales?
The performance arrangement needs orders that usually close within about 90 days, or up to about six months inside a 180-day pilot for a larger company. For longer project sales, Outbound Setup builds the engine on a fixed fee.
Not ready to talk? Start with the Revenue Review.
About thirty short questions on how customers find you, how they buy and how you deliver. It calculates the numbers most companies never see side by side and names the constraint costing you the most growth.
About 12 minutes. Private until you choose to share it.